Monday, April 25, 2016

Collaboration on Design: NEW Majestic Homes Website

After a successful Facebook Campaign, collaboration with the owners of Majestic Homes, Inc. on the development of a NEW website, advertisement campaign, and possible logo update began.  The owner is very excited to work with me to develop a new website for their custom home building company that has been in business since 1986.

Problems I am rectifying for Majestic Homes:

1 - Former Real Estate Agent owned Majestic's Domain (majestichomesutah.com)
2 - Old Website hadn't been updated since 2012
3 - Website only had SOLD homes listed on the site
 
4 - Real Estate Companies number was the only contact number listed on website (no business was coming to Majestic from their own website)                        
5 - Website and Logo Needed Update

Artifacts of Progress Achieved Thus Far:
Currently Collaborating With Design/Logo Professional to Design Signs for New & Upcoming Projects for Majestic Home and New Logo Ideas (I have paid a company to check my work and give me more suggestions) since my designs will most definitely be used for the NEW Majestic look.  I also was trying to follow my visual design instructor (Eric Young) instructions to 'collaborate with others' on this project (especially since I had to do this group project by myself because I was in CA playing baseball for Dixie State Universities baseball team when the groups were picked in class.)  I wanted to  complete the assignment to the best of my abilities while following Mr. Young's outline/instructions for this assignment.

Sign Design For a Development Project Upcoming w/Majestic
(This sign when approved will be on the property site 4' x 8') We redesigned this entire map - the old property map had less visually appealing color tones and typestyle.  I like the use of black as the background color with the contrasting gold - it pops out and gets attention, while giving a feeling of elegance.  Each of the designs I displayed I have attempted to keep within the rule of thirds. The gold logo above Majestic was made using the Gestalt principle of similarity; intentionally combining the 'M' in Majestic with a symbol to give the similarity to a 'crown', symbolizing Majestic as the top 'king' custom home builder using the Gestalt principle of similarity.

Advertisement/Marketing sign for Majestic on Redwood Rd (13200 So. 1700 W):
This sign was digitally created by taking a picture of an 'actual sign' of Majestic Homes advertising their business on Redwood Rd.  The 'new image' that you see is digitally imposed on top of  the 'old signage'.  This was done to give the owners a feel for how the new logo would look in place of the old. 

New  LOGO* Ideas:
 This image with the home on bottom is intentionally set with the rule of thirds in mind along with the 'simplicity' principle to create ease in understand and make it more visually appealing.* The color tones and lighting on the home are intentionally chosen to create a feeling of warmth and elegance to go along with Majestic Homes' style of 'custom built' homes.
Homes by Majestic are crafted with excellence and 2 homes are never identical - they are uniquely built for each home owner.  This 'Majestic Crafted' logo was chosen with that in mind.
This is the 'old logo' 

Domain Change Successful as of 4-25-16
  • Steps I Took to Make this Happen Were;
    • Contacted and collaborated with Majestic Homes Owner
    • Was given Real Estate Agents contact information
    • Contacted and Collaborated with Agent to get information for successful domain transfer
    • Got EPP number needed to make a successful transfer through BlueHost (March 28)
    • BlueHost Domain Transfer Steps Below that I accomplished (April 25)
 Click 'Transfer Domain'

Next I Selected Domain to Transfer, Entered EPP# & Completed Domain Transfer


Locked Domain to Prevent Unwanted Transfer Update Contact Information
I am Working CURRENTLY with Jordan at BlueHost (based out of Orem, UT) to Transfer ALL  Old Information from former Domain to Archive

PROGRESS ONGOING/TO BE COMPLETED NEXT:

  • Completion of Data Transfer cost $150-$200 
  • Projected Time to completion of Transfer 7-10 days
  • Old Website down during transfer (Landing Page UP)

PROJECTED TIME of COMPLETION of Website Upcoming Soon
While I am finishing work on the Website I have installed this landing page
Other Communication Artifacts I created are;
Business Cards
Advertisement Post Card 
(for a Home Currently For Sale In Bluffdale Utah)

   I chose an 'oversized' 8.52 x 5.47 postcard to be sent out to advertise the Majestic Home for sale.  The pictures and coloring I chose to add, including the logo's I selected to use were chosen to reflect the color palate and theme for the NEW Majestic style plan and look.
Below are the Typestyles that I chose to use for the business cards along with a screenshot I took as I was developing the landing page for the website I am designing for Majestic. 




(I used WordPress to make the landing page)





Here are some of the Typestyles and paper for the postcard I could choose from to change it up a bit each time we mail it out. 


GO TO: 

MajesticHomesUtah.com 

to watch the progress of the 

NEW Website of Majestic Homes, Inc









Sunday, April 24, 2016

Axioms of Web Design

GET HUSHIN


      Hushing stands hunting and fishing, which happens to be two huge passions of mine. I became aware of the Idaho based brand through Youtube and Instagram. From there I discovered their website which struck me right from the start as current and unique. Instead of taking you right to their website it pulls up a load bar that seamlessly loads from 0-100%, giving a sense of excitement and anticipation of whats to come. 
       The page opens up and right away your presented to their well designed 'HUSH' hunt fish logo along with a photo of a huge elk that had been successfully downed by a Hush team member. So right away this brands seems creditable and desirable to hunters.




      Two images slide back and forth that reaffirm what their brand stands and further develops the ties between hunting and fishing and their brand name 'HUSH'.



     As I scrolled down a tool bar became visible where I could click on Home, Shop, Hushin, About, Contact, or Cart. Also a #HushLife movie link was shown, which take you into further detail of what the brands represents and is all about.




     This is a 90 minute film showcasing the #HUSHLIFE and their journey to New Mexico in search of Antelope and Elk and it aired on February 10th, 2016. 



    They have some facts that shed light on the popularity of their expanding business/brand. Further down it sheds light on "The Fellas"- founding members.



       Heres a view of some of their apparel available for purchase. As a consumer who hunts and fishes one wants to be associated with those who have shot the big elk or caught the big fish and that's exactly what their brand is offering.



 
      At the very bottom of the webpage there is a place custormers or fans can send their contact info and right them a message.

Compose Your Frame




    I took this picture 2 years ago on my iPhone 5 when I went fly fishing on the Sacramento river near Whiskey Town, CA. Whats funny is this spot is literally right below the well traveled I-5 interstate but because of all the vegetation this scenic spot was completely hidden. Once I hiked through through the forest and arrived at the river where I could get a could look of what was around me, I was amazed and surprised to see these old bridges that where completely out of site before. Being down at the river bed where I was boxed in by huge bridges (right behind me is the massive I-5 bridge) and surrounded by 200' high Red Wood pines you can imagine how small I felt.
      As for the assignment the first thing I noticed were the diagonal lines that the bridges created which pulled my eye into the forest covered hills. The rule of thirds pleasantly applies to this photo as I noticed the vertical lines matched with those of the trees/bridges and the horizontal lines of the riverbank and hills in background that provide the horizon. The bridges diagonal lines create the focal point which is the center of the image where the bridges peacefully disappear into the red woods. I also saw patterns resulting from the bridges supporting pillars and structures which all together make for great picture that brings back many memories.
   
P.S. The fishing was phenomenal!








Monday, April 11, 2016

Mis-en-Scene: Interstellar























Director of Photography - Hoyte Van Hoytema 

     This shows Cooper (Astronaut aka Mathew McConaughey) as he's falling into the Tesseract. Instead of just showing the viewer the tesseract by itself, Hoytema put a POV camera from Coopers perspective as he's looking past his legs into this vast planet object that is no ordinary planet. As a result you get a perspective of how big and this mysterious object is.
     Once he’s come to a stop inside the tesseract the Hoytema's camera zooms in on Cooper body, showing him floating inside this object as Cooper and the viewer finally realize that they're is looking at Murphs bed room through a different dimension.

     
     The next shots are a sequence of POV shots and close up shots showing his pain as he’s sees Murph but is trapped as he desperately try to communicate with her.



     Lastly, Hoytema begins to broaden his lenses while keeping Cooper in sight. This reminds the viewer of the sheer size of this 5th dimensional object, as it seems truly never ending. Also giving the viewer the feeling of isolation and resentment as Cooper ponders his next move.